When Opus came to town the party-goers of London made a bee-line for Sketch, the famous Mayfair venue for the launch of the biggest publishing project the world has ever seen.

Opus Launch Party

Sporting celebrities including Boris Becker and Sven Goran Eriksson rubbed shoulders with musicians including soul star Craig David and New York rockers The Strokes. The invited guests looked on in amazement as the Super Bowl Opus went on display and the team from creators Opus Media Group PLC officially launched the Opus brand.

In the space of the evening, two of the 400 MVP Special Editions were sold at a cool $40,000 each, fuelling interest among collectors for the special signature page.