Usain Bolt collaborates to create ‘MR. BOLT’.
November 30th 2021, London
THE WORLD’S FASTEST MAN AND OLYMPIC ICON USAIN BOLT COLLABORATES WITH MR. MEN LITTLE MISS TO CREATE THE NEW CHARACTER – ‘MR. BOLT’
Usain Bolt meets the World of Hargreaves to bring to life MR. BOLT, the world’s fastest man character using the distinctive story-telling and illustrative style of Roger Hargreaves.
Published today by OPUS, the brand new mashup storybook written and illustrated by Adam Hargreaves introduces the character MR. BOLT. Inspired by the fastest man in the world Usain Bolt, this new children’s book is written with the whimsical humour and design made famous by Adam’s father, Roger Hargreaves.
It is true to say that as well as winning medals, Usain won millions of fans all over the world. The hope is that this new mashup story of MR. BOLT will inspire boys and girls to use their talents, however big or small, and to bring a smile to everyone they meet along their journey.
The ‘Golden Ticket’ Race Prizes
To celebrate this special release SIX Golden Tickets will be randomly hidden inside SIX copies of MR. BOLT. The 6 lucky winners to find these Golden Tickets will each recieve a signed shirt from Usain.
Usain Bolt Says:
“It!s important to me that I can inspire children all over the world, from different walks of life. This is why the MR. BOLT book and his story means so much to me. There!s an important message in the book which is delivered with fun and humour and it makes children smile.”
It was great to partner with the iconic Mr. Men Little Miss series to create the MR. BOLT story. I love the creativity, energy and fun these books bring to children all over the world. I!m very proud of the MR. BOLT book and thrilled to be part of their universe!”
Adam Hargreaves Says:
“Usain!s achievements are a remarkable feat of athletics and it!s an honour to be asked to to turn him into a Mr Man. I had a lot of fun creating the book and Usain makes for the perfect Mr Man character, the fastest man in the world! I hope that everyone enjoys reading the story as much as I enjoyed writing it.”
Alastair McHarrie – Licensing Director Sanrio Says:
“What a way to finish our 50th Anniversary celebrations, a mashup with the greatest sprinter of all time. It was an honour to see him live at the 2012 London Olympics as it is to partner with him on this truly inspirational Mr. Men collaboration”.
Karl Fowler – CEO, publishers OPUS Says:
“In helping to bring Usain Bolt and the Mr. Men Little Miss series together, two iconic Opus partners, it has been such a fun experience in creating this new mashup children’s book. With Usain’s incredible sporting achievements and the MR.BOLT story and message we hope children will connect in a fun and inspiring manner that only the Mr. Men Little Miss series can deliver.”
The new MR. BOLT has an RRP of £4.99 and is available today in time for Christmas as the perfect stocking filler and can be ordered directly from the following websites:
www.thisisopus.com/mrbolt and www.mrmen.com
And also from all good bookstores including Waterstones, WHSmith and selected ASDA stores
For further press and retail enquiries please contact [email protected]
ABOUT MR. MEN LITTLE MISS With a cast of over 90 characters the Mr. Men Little Miss properties have brought fun and laughter to generations of families for over 50 years and have sold over 250 million books. Founded by the late Roger Hargreaves the series was created in 1971 starting with Mr. Tickle. When Roger Hargreaves died in 1988, aged 53, his son, Adam Hargreaves continued the business writing and drawing the books. Mr. Men Little Miss is the number one selling children’s book in France and the number two selling Pre-School brand in the UK. Mr. Men Little Miss books are published in 17 languages worldwide and distributed in more than 28 countries.