This weekend saw the launch of the F1 Opus in Montreal, Canada with retail partner Holt Renfrew.

The showroom was packed with an eager crowd and media representatives who wanted to get a first glimpse of the Opus. TV stations, newspapers, magazines and over 40 social media bloggers got their opportunity to experience the Opus first hand and ask questions about the project. This was the first time Opus have brought the coveted F1 Bernie Edition to Canada and with the Canadian Grand Prix taking place in Montreal next weekend, it was perfect timing. This exclusive edition was definitely the centre of attention with its money can’t buy experiences included in the package. The launch sees Opus entering a new territory with an experienced partner in the luxury market.