The Ferrari Store, London, hosted the glittering launch of the most important publication in the company’s history on Friday evening – The Official Ferrari Opus. Passers-by on Regent Street stopped in their tracks to catch a glimpse of the events through the shop windows, while guests supped Prosecco, nibbled on Italian charcuterie and marvelled at the latest title in the Opus Collection.

Guest of honour, John Surtees OBE, 1964 F1 world champion with Ferrari, recounted magic tales of ‘the red ones’ while Ferrari’s director of licensing, Stefan Saporetti, spoke of the company’s pride in the largest and most important publication of their history. Italian Ambassador, His Excellency Alain Giorgio Maria Economides, was also present to give the country’s stamp of approval.

Surtees and Economides became the first people to sign Copy Number One of the Opus, which will be touring every grand prix-hosting city, among others, in 2011. This special copy, expected to raise up to $2 million at a global charity auction, will be signed by many Ferrari legends along the way to its final destination – Maranello, the home of Ferrari.

Guests were also dazzled by the first public display of a handmade 20-carat, diamond-encrusted, platinum Prancing Horse, created by Opus Siroya Collections, which will adorn the cover of the über-luxurious $250,000 Enzo ‘Diamante’ edition of The Official Ferrari Opus, limited to just 10 copies worldwide.