Tendulkar becomes Opus Ambassador
Legendary cricketer Sachin Tendulkar was at Old Trafford earlier this month to celebrate becoming Opus’s official Manchester United Opus ambassador in India.
The record-breaking batsman, known affectionately as the ‘Little Master’, took a break from the Indian side’s current tour of England to watch United’s Premier League clash with Sunderland and take a look at the acclaimed Opus for himself.
The 34-year-old icon and some of his team-mates meet fellow sporting great Sir Bobby Charlton after the match, who presented Tendulkar with his own copy of the book.
“We are delighted to have secured Sachin’s services in India,” said Opus CEO Karl Fowler. “He is arguably the most famous man in India and his endorsement of the Opus in the country is a tremendous coup for us.”
“Many people regard him as the greatest cricketer of his generation but he is also a big football fan and we felt it would be an ideal partnership. Manchester United have millions of supporters in India and we knew there’d be no better person to promote the Opus to them.”
Tendulkar made his Test debut for India 18 years ago and is only one of three players in the history of the game to score more than a 11,000 runs in the five-day game.
He was voted the second Test batsman player of all- time by Wisden behind the legendary Sir Don Bradman and is also the only player from any country ever to score more than 15,000 in limited overs international cricket.
“This was my second time at Old Trafford and I’ve turned into a fan,” Tendulkar said after United’s 1-0 victory over Sunderland. “It’s nice for me to be amongst the crowd, something I can’t usually do in India. I can just enjoy the game.”
The original Manchester United Opus was published in November 2006 with just 9,500 copies released and instantly acclaimed by United fans and book critics alike. Described by the Daily Telegraph as a ‘new era in top end book publishing’, each copy was personally signed by United legends Sir Alex Ferguson and Sir Bobby Charlton.