The Bentley Centenary Polaroid Collection Signed Edition

The Bentley Centenary Polaroid Collection Signed Edition

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The Bentley Centenary Polaroid Collection Signed Edition

The Bentley Centenary Polaroid Collection is a strictly limited edition of 100 worldwide, that showcases ten landmark Bentley Motors like never seen before. Capturing the ten iconic cars on the giant 20×24 Polaroid camera has created the most unique Bentley photographic collection ever.

“A Bentley Polaroid is an analogue creation in an increasingly digitally world”

Stefan Sielaff, Bentley Motors Design Director

A Photographer’s View

“I have a relationship with this camera that spans over 12 years. As part of Opus I have captured icons from the worlds of sport, entertainment and fashion but never in the history of the camera has it ever captured the ‘faces’ of a motoring brand. Until now. Our challenge was to capture some of Bentley’s most important cars with integrity. It’s true that every car has its own personality but that’s about as close as it gets to shooting a human. Reflections in bodywork, the sheer size and scale of these magnificent beasts represented the major challenges of shooting with a camera that stands over five feet tall, weighs 150kg and is over 40 years old with cranking mechanical movements. An ideal approach when shooting cars indoors is to

It’s true that every car has its own personality but that’s about as close as it gets to shooting a human. Reflections in bodywork, the sheer size and scale of these magnificent beasts represented the major challenges of shooting with a camera that stands over five feet tall, weighs 150kg and is over 40 years old with cranking mechanical movements. An ideal approach when shooting cars indoors is to

An ideal approach when shooting cars indoors is to down light them with a giant soft box to evenly defuse light down onto them. It allows the form of the cars to be highlighted and see the lines as the designer first imagined them. Limiting environmental noise in reflections would help us capture the face and personality of the cars, and luckily for us the Bentley showroom at CW1 House had a circular room at its rear that is used to showcase cars. It was lit from above with a giant circular soft box of light… perfect for showing off the latest models from the factory a stone’s throw away, but also perfect for us for the company’s earliest creations.

The shoot itself was challenging but that’s the nature of the analogue approach we chose. The theatre of taking a 15 second exposure, waiting 90 seconds for the Polaroid to develop and then peeling away the negative to reveal a giant photo had everyone on the edge of their seats. It would be probably safe to say that there will never be another shoot like this, that marries the rich heritage of a company like Bentley with a camera of such stature. I’d like to think we made our own moment of history that day.”

Sometimes there is beauty in the unexpected

The analogue approach to the photo shoot was refreshing and unexpected. In modern times we are so used to taking digital photos on SLR cameras or phones. The unpredictability of film and chemical errors are lost on a pixel generation that are accustomed to pin sharp, white balanced photos as the norm.

During the Bentley Centenary Polaroid Shoot there was a chemical mismatch that resulted in an unusual print that although did not meet our requirements, possessed a charm that reminded us that we were creating art, we hadn’t chosen the easy option and this resonated with everyone who was part of the shoot or visited on the day.

This special print is included in the ‘Signed Edition’ of the collection, where photographer Zenon Texeira individually signs each print.

Luxury Limited Prints in a Bespoke Archival Box

The luxury Polaroid photographic art prints measure approximately 20 x 28 inches and printed on a heavyweight 400gsm silk paper. The prints are presented in a black acid free archival box which can be bespoke with the owner’s name engraved into the hand made metal plate adorning the cover.


      

			

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