Riyadh, 1 March 2012 – The Enzo ‘Diamante’ edition of The Official Ferrari Opus, the most exclusive and lavish book in the world will make its spectacular debut in The Kingdom of Saudi Arabia.
Harvey Nichols, the premium department store in Riyadh and Opus Media Group, the world’s leading luxury publisher that produces premium giant “Opus” editions with global iconic names in sport, entertainment, fashion and art, will unveil the Enzo ‘Diamante’ edition of The Official Ferrari Opus for The Kingdom of Saudi Arabia, to special guests at an exclusive evening.
The stunning publication features an impressive 30 carat diamond-encrusted Ferrari horse on the cover, made up of approximately 1,500 carefully selective stones. Priced at USD 250,000, the Enzo ‘Diamante’ edition is strictly limited to one copy per country, which ensures it’s exclusivity and ultimate collectable value.
This special edition also features three signature sheets, bearing the personal signatures of the current Ferrari drivers in addition to former greats and World Champions who have raced and won for the team. The signatures add incredible investment value to the publication, which is presented in a bespoke hand-crafted black carbon fibre case.
A very special guest for the evening will be His Royal Highness, Prince Turki Bin Faisal Al Saud, who will honourably sign ‘Copy Number 1’ of The Official Ferrari Opus. The Opus work has toured the world, which has stopped at several cities to gain signatures from the Ferrari President, Mr Luca Di Montezemollo, Mr. Warren Buffett, Mr. Steve Wynn in addition to many other dignitaries. After the tour, ‘Copy Number 1’ will be placed at an auction in Maranello (Italy), the home of Ferrari and all proceeds will be given to a charitable trust.
Opus is not a book; it’s a concerto
“Opus is not a book; it’s a concerto. A triumphant opera whose score is made up of cars, technology, history and achievements, and whose heroes will live on forever,” says Antonio Ghini, Editor In Chief of the Ferrari Magazine and Creative Advisor on the project, “Opus, like Ferrari, is a unique experience.”
Opus is also producing The Official Journey To Makkah Opus, a special publication which celebrates the holy pilgrimage of Hajj, reflecting the rich intellectual and theological tradition of Islam. The unique Opus work will be launched in Riyadh in the latter part of 2012.